Cover letter Templates for All Sales Positions

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A cover letter for sales position is a written introduction to your resume that can help you land a job in sales. This is the letter you include with your email when attaching the CV and applying for a job.

Sales Professional Cover Letter Templates examples

Cover letters should be brief, concise, and highlight the skills and experience you have, which are relevant for the sales position. The importance of cover letter is that it helps provide context about your resume and make it easier for employers to understand what you are looking for in the sales position, and why they should hire you. A cover letter should thus be tailored specifically for each job application. It should highlight your relevant skills and experience that match the requirements of the particular sales position.

Here are cover letter templates and examples related to EVERY sales position you can use while applying. We’ve created the best application letters for various sales positions and experience levels, so you’ll find one for your every need.

Cover Letter for Entry Level Sales Job with No Experience

Dear Mr. Oberoi,

I am writing to apply for the position of sales executive.

I have an online MBA in Sales Management from _____ University, where I graduated among the top three in class. Moreover, I am also a Certified Professional Sales Person. I am a fast learner and have 6 months of internship experience in sales and marketing at _____. With my passion in sales and marketing, I am confident that I can prove to be the motivated member your team needs to succeed.

I have attached my resume herewith. I look forward to hearing from you soon and discussing more about this position over a call or in an interview.

Yours Sincerely,

Anil Kapoor

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Dear Ms. Sareen,

This letter is to express my interest in the open position of sales executive. I am a fresh graduate with an MBA in Sales & Marketing from _____ University. Along with that, I have also successfully completed an internship as a Sales Rep at ____. I have had success in sales, marketing and customer relationship management.

I am confident that my go-getter attitude will be an asset to your company and make me an ideal candidate for the position of sales executive. I have been able to offer advice on how to improve customer service for better customer satisfaction.

I will try my best to achieve your sales targets and work patiently to deliver results even when faced with tight deadlines. If hired as the company’s sales executive, I will be committed 100% of the time towards your company’s objectives and success. Please find my CV attached for your reference.

Yours Sincerely,

John Doe

Cover Letter for Sales Representative

Dear Sir or Madam,

I am writing to apply for the position of sales representative. I have 10 years of experience in the sales industry and have been consistently ranked as a top performer. I have experience working with large corporations, small businesses and start-ups. My extensive knowledge of marketing, business development and customer service would be an asset to your company.

I am confident that my experience will help you achieve your goals and maintain a competitive edge in this ever-changing market.

I have attached my resume for your review. I look forward to hearing from you soon.

Yours Sincerely,

Jatin Dhavan

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Dear Sir or Madam,

I am writing to apply for the position of sales representative. I am a qualified and experienced sales representative with over five years of experience in the industry. I have a proven track record of success in developing relationships with clients and closing deals. I have previously worked at ______ as a Sales Representative, and am looking for better opportunities. My skills include:

  • Developing sales strategies
  • Building rapport with clients
  • Managing customer relationships
  • Meeting sales targets
  • Maintaining high levels of customer satisfaction

I am enthusiastic about the opportunity to be your salesperson and look forward to hearing from you soon. My CV is attached for your review.

Thanks & Regards,

Surjeet Singh

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Dear Mr. Gopal,

I am writing to apply for the open position of sales representative. I am a highly skilled, motivated sales representative with 8 years of experience in customer relations and marketing.

I’m confident that my experience in working with both startups and large corporations will help add value to your organization. I have a strong background in customer service and marketing, skills that are vital to the success of any business.

I’m confident that I can meet your needs and exceed your expectations, and I would love to hear more about this opportunity to learn more about what you are looking for in a candidate.

I have attached my resume for your review. I look forward to hearing from you soon. Please feel free to contact me anytime at 555-555-5555 or email me at [email].

Thank you for your time!

Yours Sincerely,

John Doe

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Dear Mr. Choudhary,

This letter is to express my interest in the position of Sales Representative at your esteemed company.

I am a highly motivated individual with strong communication skills, both written and verbal. I’m also a self-starter who is able to work independently, with minimal supervision. I am confident that I can make significant contributions to your team as an experienced sales representative combined with my marketing and customer relationship experience.

To support my application for the position of sales representative, I’d like to share some of my relevant experience:

  • 10 years of experience in the sales and marketing industry, including 5 years leading teams of 6+ employees to success.
  • Strong understanding of how to develop strong customer relationships and manage customer feedback.
  • Successfully closed over $200 million worth of deals in the past year.

I believe that I would be an asset for your team and would appreciate the opportunity to discuss how we can work together. Please find attached a copy of my resume for your reference.

Yours Sincerely,

John Doe

Cover Letter for Sales Executive

Dear Mr. Samuel,

I am writing to apply for the open position of sales executive. I am a go-getter and fast learner who thrives in a fast-paced, changing environment. With my background in sales and marketing, I am confident that I can provide the leadership and motivation your team needs to succeed.

I’m currently working as a sales executive with ____ company, where I’ve managed to achieve over $____ million in sales over the past 2 years. My marketing experience has taught me how to market products to customers while also building relationships with them. My ability to multitask has allowed me to handle tasks of various responsibilities simultaneously, while still being able to dedicate 100% of my time towards achieving business goals. I also have an MBA in sales & marketing from _____.

My outgoing personality and desire for personal development will allow me to engage your clients on both an emotional and intellectual level.

I am confident that I have the skills necessary for this position and would love the opportunity to discuss this opportunity with you in person. Please find my CV attached for your reference.

Thanks & Regards,

Rakesh Kumar Sinha

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Dear Mr. Sharma,

I would like to apply for a sales executive position with your company. I am a self-starting go-getter that thrives in a fast-paced environment.

I have a background in sales, marketing, and customer relationship building. I am confident that my skills and experience will be an asset to your organization.

I have the drive and determination to make this company my own, please contact me so we can discuss how my qualifications can suit your needs. Please find my CV attached for your reference. Thank you for considering my application.

Yours Sincerely,

John Doe

Cover Letter for Sales Manager

Dear Mr. Sharma,

I am writing to apply for the open position of sales manager. I am very enthusiastic about the opening for a sales manager. I have more than 8 years of experience in sales, marketing, and customer relationship management. I will bring my energetic and enthusiastic personality to your company. I’ve been involved in a variety of projects including:

  • Developing a strategic approach for retaining top customers
  • Leading an outreach campaign to establish new partnerships
  • Overseeing the organization’s sales operations

I am confident that I can help you achieve your goals and exceed your expectations. My resume is attached for your review. Awaiting a positive reply from your end.

Yours Sincerely,

John Doe

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Dear Mr. Patel,

I am writing to apply for the open position of sales manager. I am one of those get-it-done-whatever-the-cost kind of people. I know what it takes to make a sale and have the drive to make it happen. I am a go-getter who is not afraid to take assertive steps when the time comes. I strongly believe that my personality, enthusiasm and commitment will help you create a winning sales team with hard work and determination.

I am excited by the opportunity to join your team as a sales manager and have decided to apply for the role after reviewing your job description. I have been in sales for more than 10 years, with increasing responsibilities over time, managing teams, developing strategies and engaging in cultivating relationships with customers.

I am confident that my experience will be an asset for your company’s growth and success! Please find my CV attached for your reference.

Yours Sincerely,

Aliyah Mirza

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Dear Mr. Pal,

I’m excited to be applying for the open sales manager position at your company. You seem like a company that’s on the rise and it’ll be my honor to be a part of it.

Along with an online MBA in Sales Management from _____ University, I have 12 years of solid experience in sales management, marketing and customer relationship. I am knowledgeable about the entire sales cycle (sales strategy, developing leads, setting up meetings with customers). Furthermore, I am a go-getter that knows how to work hard and achieve results. My team will deliver outstanding performance as we develop mutually beneficial relationships with a wide range of clients.

Please find my CV attached for your reference. I am looking forward to hearing from you soon and will follow up accordingly, if necessary.

Thank you for your time!

Thanks & Regards,

Kabir Thakkar

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Dear Mr. Sinha,

I am very excited to apply for the position of Sales Manager. I know that I have the experience and go-getter personality you are looking for in a candidate. As a sales professional with over 8 years of experience, I have been trained in customer relationship management and can help your brand grow through innovative marketing strategies.

I am confident that my proven skills in sales will help me be an asset to your company and grow your business.

Please find my CV attached for your reference. I look forward to hearing from you soon.

Thanks & Regards,

Tanay Mathur

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Dear Mr. Shyamsundar,

I would like to apply for the position of Sales Manager at your esteemed organization. I have attached my resume herewith.

I’ve been in sales management for the past 5 years and have built a strong network of contacts. I am currently working as a regional sales manager for a Fortune 500 company where I have successfully increased revenues by over 20% by expanding the customer base. My previous roles involved managing sales, marketing, and customer relationship as well. I also have experience working with new business development and lead generation.

My top skills include:

  • Providing exceptional customer service
  • Developing and executing innovative marketing campaigns
  • Achieving aggressive sales quotas
  • Establishing rapport with clients
  • Managing day to day operations of the sales department

I am excited about your opportunity and would love to discuss it further.

Thanks and regards,

John Doe

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Dear Mr. Murugan,

I would like to apply for the position of Sales Manager at your esteemed organization. I have attached my resume herewith.

I am a go-getter sales professional looking for the next challenge in my sales career. I am confident that I can build on my experience and skills to drive new revenue streams, maintain and develop existing accounts, and manage a team to ensure success. I have excelled in both team leadership and individual performance in previous positions at ____. With my experience in:

  • building successful sales campaigns
  • developing long-term partnerships with key accounts
  • developing sales strategies that drive revenue
  • managing teams of 3 people or more

I know that I can bring new energy and ideas to your team.

Thanks & Regards,

Payal Kumar

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Dear Mr. Kapoor,

I am writing to express my interest in the open position for a sales manager.

I am a go-getter who is a natural at building relationships with customers. I will be able to create and develop new opportunities for your company, which is something that you need with the high turnover rates in this industry. I have an extensive knowledge of the industry and an ability to maintain strong relationships with customers.

I hope that you will consider me, as I have all the qualifications and experience necessary to make a significant contribution to your company’s sales team. My CV/resume is attached for your perusal.

Thanks & Regards,

Akash Mukherjee

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Dear Mr. Kashyap,

I know that I’d be a perfect fit for your open sales manager position based on my experience in the past 10 years. I’ve been an integral part of:

  • building the largest distributor of outdoor living products in our region.
  • leading a team of 12 agents to double the company’s annual sales and client retention rates.
  • developing and implementing marketing campaigns that have increased customer acquisition by 50%.

I’m confident that with my leadership skills and charisma, we can grow your business to new heights. Please take a look at my resume and let me know if you want to get together for an interview.

Yours Sincerely,

John Doe

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Dear Mr. Jain,

I am writing to apply for the open position of sales manager. Your company’s focus on customer service has always been at the forefront of my mind, as I have experience in both sales and marketing.

I am a go getter, who has a proven record of success. I have an unrivaled work ethic and am a self-starter. I am hardworking, determined and always looking for new opportunities to grow and learn.

I would welcome the opportunity to discuss how my skill-set could be beneficial to you, so please feel free contact me with any questions you may have about my qualifications or availability for an interview. Please find my CV attached for your reference.

Thank you for your consideration.

Rakesh Kumar Sinha

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Cover Letter for Sales Officer

Dear Mr. Ahuja,

I am writing to apply for the open position of sales officer. I am an energetic sales professional with a decade of experience in the field. My success has been driven by my extensive skills in sales, marketing, and customer relationship management. I’ve been able to grow revenue for my company by 50% in the last three years. I thrive on the challenge of exceeding expectations and would love to discuss how I can help you achieve your goals.

I have attached my CV for your review.

Thank you,

Jatin Kumar Pratap

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Dear Mr. Sareen,

I am writing to apply for the open position of sales officer. I am a go-getter, with a proven track record as a successful in sales. I have had success in team management, marketing and customer relationship management. I am confident that my experience will be an asset to your company and make me an ideal candidate for the position of sales officer.

I believe that my skills in customer service, marketing and sales will be beneficial to your company in the future. I can provide you with successful results when it comes to closing deals.

I have had great experience in customer service and have been able to identify customer needs before they had even expressed their concerns. My experience has given me confidence when operating at a high level of productivity under difficult circumstances and has helped me deliver excellent results even when faced with tight deadlines.

If hired as the company’s sales officer, I will be committed 100% of the time towards your company’s objectives and success. Please find my CV attached for your reference.

Yours Sincerely,

John Doe

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Dear Mr. Yamamoto,

I am writing to apply for the open position of sales officer at your esteemed organization. With over a decade of experience in sales and marketing, I want to take this opportunity to introduce myself. I am confident that my skills will contribute to the success of your company.

  • I have a proven track record in sales and marketing with an ability to translate customer needs into solutions.
  • As a go getter, I drive the success of my team through outstanding leadership and management skills.
  • My passion for nurturing customer relationships has led me to develop keen insight into the evolving needs of today’s consumers.

I am confident that my qualifications make me an excellent choice for your sales officer role. Please find below my resume for review.

Thanks & Regards,

Abhinav Verma

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Dear Mr. Willis,

My name is Rakesh, and I am a passionate salesperson with a proven track record of surpassing sales targets. I am writing to apply for the open position of sales officer. For the last ten years, I’ve been able to grow my business by 20% annually through creative marketing campaigns, targeted prospecting and negotiating deals with high-volume clients.

I know that a company’s greatest asset is its people and would love to be part of an organization where I could make an impact on our bottom line.

I believe in the power of teamwork and have always been able to lead professionals with different skill sets to achieve our company’s goals. My resume is attached for your reference. Please contact me at your earliest convenience for an interview.

Thanks & Regards,

Rakesh Sharma

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Dear Mr. Shah,

I am writing to apply for the open position of sales officer. I am a hard-working, go-getter with years of experience in sales, marketing and customer relations. I am currently looking to make the switch to a sales officer role where I can be part of a growing company that values initiative, creativity and hard work.

I want to help you grow your business through data analysis and research as well as by generating new customers through my extensive networks and experience in marketing/sales.

I would love to hear more about what you’re looking for in an applicant so I can make sure that I don’t miss out on this opportunity. My CV is attached for your perusal.

Yours Sincerely,

John Doe

Cover Letter for Sales Head

Dear Mr. Shetty,

I am writing to apply for the open position of Sales Head. I am an experienced sales head with over 15 years of success in the industry. I have extensive experience in building and managing high-performing sales teams, acquiring new clients and leading successful sales campaigns. I am a go-getter who takes initiative and has a proven track record of delivering results.

My experience and skills are tailored to your role, and I look forward to discussing my qualifications in more detail via our correspondence. Please find my CV/resume enclosed for your perusal.

Thanks & Regards,

Rakesh Sharma

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Dear Ms. Paul,

I am writing to apply for the open position of Sales Head. I am a sales head with an undergraduate degree in Marketing and Finance, 7+ years of experience, and proven success in both B2B and B2C sales. I’m confident that I can improve your organization’s performance by using my strong interpersonal skills to build a solid customer-base.

I’ll work hard to generate new leads, meet with prospects, organize events and demonstrations for potential clients, maintain contact with existing customers, and oversee the product development team.

I hope to hear from you soon. I look forward to the opportunity to discuss my qualifications further during an interview with you. Please find my CV attached for your reference.

Thank you for your consideration of my application for this position.

Sincerely,

Rakesh Sharma

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Dear Mr. Shastri,

I am writing to apply for the open position of Sales Head. I am a confident, persuasive and hardworking individual who possesses the skills to be a successful sales head. I am a natural leader with exceptional people skills. I am able to work both independently and as part of a team, and always enjoy the challenge of meeting new people. I am also very organized in my approach to work and possess excellent time management skills.

I would love to be considered for the Sales Head position at your company and feel my qualifications are well suited for this role. Please find my CV/resume attached for your perusal.

Sincerely,

Rakesh Sharma

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Dear Mr. Khanna,

I am writing to apply for the open position of Sales Head. I am a go-getter with over 10 years of experience in sales and marketing. In my most recent role, I exceeded target by 15% and won a company award for the best year in sales.

I am confident I can exceed your targets and contribute to your company’s success. My skills include:

  • Strategic planning: I am proficient at analyzing data to develop a strategy to improve performance
  • Sales: I have consistently exceeded quota for the past 10+ years
  • Customer service: I have extensive experience managing customer relationships and boosting customer satisfaction rates

I would love the opportunity to discuss how I can help you achieve your goals and grow your business. Send me an email with more information about your requirements so that we can set up a time to chat. Please find my CV attached for your reference.

Sincerely,

Rakesh Sharma

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Dear Mr. Malhotra,

I am writing to apply for the open position of Sales Head. I believe I am a perfect candidate for this position, you’ll be impressed with my qualifications:

  • I’ve led high-performing sales teams in the past and have successfully increased revenue by 50%
  • I managed marketing campaigns that doubled conversion rates and increased brand awareness, such as a viral marketing campaign that generated over 100,000+ impressions
  • I take care of customer satisfaction while still pushing for growth through innovative marketing tactics
  • I’m an expert at managing customer relationships by using data analytics to continuously improve performance

Please find my CV attached for your reference.

Yours Sincerely,

John Doe

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Dear Mr. Durai,

I am writing to apply for the position of Sales Head. As a certified professional with five years of experience across startups & enterprises, I was thrilled to see your job posting for a sales head. In reference to your requirements in the job description, I have:

  • led the strategy, execution and development of customer acquisition campaigns targeting mobile users
  • launched affiliate marketing campaigns that grew revenue by 20%
  • developed campaign strategies based on best practices from top influencers in my industry
  • created content marketing strategies that drove ROI by 65%
  • managed team of 5 sales analysts and 2 customer service reps

I have quite a few interesting ideas to grow your business and would appreciate an opportunity to discuss your needs. My CV/resume is attached for your perusal.

Sincerely,

Rakesh Sharma

Cover Letter for International Sales Manager

Dear Mr. Mathew,

I am writing to apply for the position of international sales manager. As an experienced international sales manager with a proven track record of increasing sales and profits, it is my honor to provide my services to your organization. In reference to the job requirements in your job posting, I have:

  • increased international revenue by 40%
  • led a team of 4 to 6 people
  • helped build up the company’s brand internationally
  • managed multiple campaigns across different countries

I am confident that my experience and expertise will help fulfill your goals. My CV/resume is attached for your perusal.

Yours Sincerely,

John Doe

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Dear Mr. Anand,

I am writing to apply for the position of international sales manager. As an international sales professional with 10 years of experience across startups & enterprises, I was thrilled to see your job posting for the international sales manager position. In reference to your requirements in the job description, I have:

  • led $1.5 million annual revenue for a company
  • increased monthly revenue by 20%
  • increased conversion by 15%
  • managed a team of 40+ sales associates
  • led $1 million gross profit campaign onboarding 200+ leads and converting 50% of them into paying customers

I have quite a few interesting ideas to grow your business and would appreciate an opportunity to discuss your needs. My CV/resume is attached for your perusal.

Sincerely,

Rakesh Sharma

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Dear Mr. Musk,

I am writing to apply for the position of international sales manager. As a successful international business professional with six years of experience across multinational corporations, I was delighted to see your job posting for an international sales manager. In reference to your requirements in the job description, I have:

  • led global campaigns that increased marketing revenue by 20%
  • led email and text marketing campaigns that increased conversions by 50%
  • recruited 200+ key stakeholders and generated $10M in annual sales leads
  • developed team practices to increase employee satisfaction from 61% to 78%
  • led a team of 150+ employees

I am passionate about helping businesses grow their presence in a competitive market. If you are interested in my services, I would love to discuss how I can contribute to your team. My CV/resume is attached for your perusal.

Yours Sincerely,

John Doe

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Dear Mr. Thiel,

I am writing to apply for the position of international sales manager. As an international sales leader, I can provide a wealth of experience and expertise to your company. Growing up in France, I have experience working with customers in the United Kingdom, China, and the United States. My professional career has involved managing companies with international business development as my primary focus. I have led sales teams in both the US and Germany and am currently employed as a sales manager for a software company in London.

I am passionate about customer service, and I thrive on making my clients feel confident that they are getting the best possible experience when working with me. I’m looking for a new challenge that allows me to continue meeting new people from all over the world while providing consistent success for your company. My CV/resume is attached for your perusal.

Yours Sincerely,

John Doe

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Dear Mr. Kumar,

I am writing to apply for the position of international sales manager. As an experienced international sales professional with a track record of success, I was delighted to read your job posting for a new sales position. In reference to your requirements in the job description, I have:

  • led a team of 12 sales professionals in increasing revenue by 400%
  • completed over 100 international business deals worth more than $1 million
  • managed multiple worldwide offices with 1,000+ customers across multiple markets
  • organized and executed an annual conference with more than 2500 attendees for three consecutive years

I am confident that my skillset and experience would make me an asset to your company. Please find my resume attached for your perusal. Thank you for your consideration.

Sincerely,

Rakesh Sharma

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Dear Mr. Thakkar,

I am writing to apply for the sales position of international sales manager. As a sales professional with over ten years of experience in the international market, I was pleased to see your job posting for an international sales manager. Please find my CV attached for your reference.

In reference to your requirements in the job description, I have:

  • led teams of 20+ employees
  • established strong relationships with customers and vendors
  • hired and retained top performers by developing their skills
  • managed global budgets for travel, marketing, and more
  • executed corporate strategy that led to increased revenue and customer retention rates

Sincerely,

Viyaan Aneja

Cover Letter for Sales Associate

Dear Sir,

I am writing to apply for the position of sales associate. As a sales professional with three years of experience, I was excited to see your job posting for a sales associate. In reference to your requirements in the job description, I have:

  • led an online sales team up 1.5 million+ in revenue
  • led a marketing team up 2% in conversion
  • managed customer relationships with 30% of our customers being repeat buyers
  • recruited, hired and trained new hires for our business

I would love to discuss my background with you and help you grow your business by leading an online sales team up 1.5 million+ in revenue. My CV/resume is attached for your perusal.

Sincerely,

Rakesh Sharma

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Dear Mr. Goyal,

I am writing to apply for the position of sales associate. As a sales professional with my last few years of experience in retail and online, I was excited to see your job posting for a sales associate. In reference to your requirements in the job description, I have:

  • expert experience with marketing automation software
  • fostered effective relationships with customers across various sectors
  • created content that reached 100,000+ target audience
  • led a team of 2 sales associates

As you can see from my CV/resume, I’ve been working hard to produce results for clients. If you’re interested in learning more about how I can help your business grow, please feel free to reach out!

Sincerely,

Rakesh Sharma

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Dear Ma’am,

I am writing to apply for the position of sales associate. As a certified sales professional with five years of experience across startups & enterprises, I was thrilled to see your job posting for a sales associate. In reference to your requirements in the job description, I have:

  • started more than 10 online businesses
  • created online reviews that have increased revenue by 5x
  • led sales teams to increase monthly revenue by 20%
  • launched an email marketing campaign that acquired 100,000+ subscribers
  • implemented social media marketing campaigns that lead to 1 million+ brand impressions

I believe my experience and current skill set would be a perfect fit for your company. My CV/resume is attached for your perusal.

Sincerely,

Rakesh Sharma

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Dear Mr. Juneja,

I am writing to apply for the position of sales associate. As a sales professional with three years of experience, I am excited to apply for the opportunity to work at your company. I’ve been known to be the one with the infectious smile and know how to get your feet in the door. In regard to your job posting, I am:

  • 28 years old with a bachelor’s degree in business administration
  • fluent in Mandarin and Cantonese
  • experienced in both domestic and international sales across industries like retail, hotel, banking and health care
  • won an award for my work on an international marketing project

My CV is attached for your consideration. Please feel free to reach out if you have any questions or would like more information about me.

Sincerely,

Rakesh Sharma

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