Trends in Electric Vehicles Show 70s Styling<\/a>.<\/p>\n\n\n\nOne must also note that a trend that works in one industry may not literally translate to another industry. For example, in mid-2015, Apple launched the rose-gold color iPhone, and designers thought the same color would work well on girl bicycles too. However, this color direction never took off because bikes are a much larger product than an iPhone, and the premiumness of the color didn\u2019t translate in that size. In hindsight, everything looks fine, and there\u2019s no reason to think why it wouldn’t have succeeded, but there are several practical reasons which we understood later.<\/p>\n\n\n\n
Conclusion<\/h2>\n\n\n\n
Market research is very important to gain intelligence that can help you create, innovate, improve or expand. It\u2019s something that a brand & product manager should undertake on a continuous or at least a periodic basis.<\/p>\n\n\n\n
No matter what amount of market intelligence one might gather, in the end, marketers need to go with their gut feel. If possible, marketers should test new trends by introducing limited products to test market response, as in the end there is no better intelligence than testing it with the market itself.<\/p>\n\n\n\n
In my personal opinion, product managers or marketers should be the users of their products. Only then can they understand the finer nuances and truly empathize with their customers.<\/p>\n","protected":false},"excerpt":{"rendered":"
Market research is the back bone of new product development, marketing expert Abhishek Sareen discusses the 5 types and how to do market research. Market research is an important exercise for making great … Read more<\/a><\/p>\n","protected":false},"author":2,"featured_media":366,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[46,100],"tags":[6,263,47,264,265,266],"_links":{"self":[{"href":"https:\/\/businesstenet.com\/wp-json\/wp\/v2\/posts\/365"}],"collection":[{"href":"https:\/\/businesstenet.com\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/businesstenet.com\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/businesstenet.com\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/businesstenet.com\/wp-json\/wp\/v2\/comments?post=365"}],"version-history":[{"count":0,"href":"https:\/\/businesstenet.com\/wp-json\/wp\/v2\/posts\/365\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/businesstenet.com\/wp-json\/wp\/v2\/media\/366"}],"wp:attachment":[{"href":"https:\/\/businesstenet.com\/wp-json\/wp\/v2\/media?parent=365"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/businesstenet.com\/wp-json\/wp\/v2\/categories?post=365"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/businesstenet.com\/wp-json\/wp\/v2\/tags?post=365"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}