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What is Positioning in Marketing | How to Approach it

January 3, 2023December 30, 2022 by Abhishek Sareen

How do you make your product stand out among its competitors, and make your value propositioning clear to your customers? Brand and marketing expert Abhishek Sareen discusses the importance of positioning in marketing … Read more

Retail Merchandizing: An Expert Strategy Guide

July 5, 2022May 17, 2022 by Abhishek Sareen

Through his experience in retail and branding, Abhishek Sareen discusses what is retail merchandizing, how to manage categories and the ins and outs of visual merchandizing. Retail Merchandizing Fundamentals That Make Your Store … Read more