Internet entrepreneur Shilpa Ahuja lists the 9 qualities of a good business idea – a combination that can lead to a successful venture. Making the decision to start a business is in itself … Read more
Market research is the back bone of new product development, marketing expert Abhishek Sareen discusses the 5 types and how to do market research. Market research is an important exercise for making great … Read more
From low-investment to quick-return ideas, here are the types of businesses that make money and how you can choose the right idea. A lot of people in today’s economy are on the lookout … Read more
After creating the business plan, the real challenge begins. Here’s the 9 step guide on starting and growing your business that will help you get your first customers and retain them. Creating a … Read more
Internet entrepreneur Shilpa Ahuja discusses 15 easy steps on how to create a good internship program, from planning to promotion to mentorship. The corporate world has changed drastically in the last decade or … Read more
To mitigate risks of business transactions, escrow accounts are gaining a lot of popularity. KPMG-based Chartered Accountant Pusha Merchant discusses what they are and how they work. Any business transaction is exposed to … Read more
Through his experience in retail and branding, Abhishek Sareen discusses what is retail merchandizing, how to manage categories and the ins and outs of visual merchandizing. Retail Merchandizing Fundamentals That Make Your Store … Read more
Going away from the traditional definitions, Abhishek Sareen lays out a new definition of what strategy means in business, based on his 16+ years of experience in marketing, retail and business management. When … Read more
All of what I learned in my MBA in marketing, here it is in a nutshell what every entrepreneur needs to know – the simple guide to startup marketing basics. I have been … Read more