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Business Tenet
Business Tenet
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  • Entrepreneurship
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business

9 Qualities of a Good Business Idea: Criteria for Selecting

January 30, 2023 by Shilpa Ahuja
Qualities-of-a-Good-Business-Idea

Internet entrepreneur Shilpa Ahuja lists the 9 qualities of a good business idea – a combination that can lead to a successful venture. Making the decision to start a business is in itself … Read more

Categories Entrepreneurship

How to Conduct Market Research for New Product Development Project

January 27, 2023 by Abhishek Sareen
How-to-Conduct-Market-Research-for-New-Product-Development-Project

Market research is the back bone of new product development, marketing expert Abhishek Sareen discusses the 5 types and how to do market research. Market research is an important exercise for making great … Read more

Categories Marketing, Innovation

Businesses that Make Money: Defining the Low-Cost Business

January 22, 2023 by Abhishek Sareen
Business-That-makes-Money

From low-investment to quick-return ideas, here are the types of businesses that make money and how you can choose the right idea. A lot of people in today’s economy are on the lookout … Read more

Categories Strategy, Entrepreneurship

What Must an Entrepreneur Do After Creating a Business Plan?

January 21, 2023 by Abhishek Sareen
What-Must-an-Entrepreneur-Do-After-Creating-a-Business-Plan

After creating the business plan, the real challenge begins. Here’s the 9 step guide on starting and growing your business that will help you get your first customers and retain them. Creating a … Read more

Categories Entrepreneurship

What Makes a Good Internship Program: 15 Guidelines

July 8, 2022July 6, 2022 by Shilpa Ahuja
conduct successful internship-program motivate

Internet entrepreneur Shilpa Ahuja discusses 15 easy steps on how to create a good internship program, from planning to promotion to mentorship. The corporate world has changed drastically in the last decade or … Read more

Categories Leadership

Escrow Based Funding: A Defense Mechanism for Business Ecosystem

June 3, 2022June 2, 2022 by Pusha Merchant
escrow-accounts-what-benefits-definition-example

To mitigate risks of business transactions, escrow accounts are gaining a lot of popularity. KPMG-based Chartered Accountant Pusha Merchant discusses what they are and how they work. Any business transaction is exposed to … Read more

Categories Finance

Retail Merchandizing: An Expert Strategy Guide

July 5, 2022May 17, 2022 by Abhishek Sareen
retail-merchandizing-strategy-how-to-ecommerce-store-shopping

Through his experience in retail and branding, Abhishek Sareen discusses what is retail merchandizing, how to manage categories and the ins and outs of visual merchandizing. Retail Merchandizing Fundamentals That Make Your Store … Read more

Categories Retail

What is Strategy? An Expert Guide to Business Strategy 101

May 30, 2022May 16, 2022 by Abhishek Sareen

Going away from the traditional definitions, Abhishek Sareen lays out a new definition of what strategy means in business, based on his 16+ years of experience in marketing, retail and business management. When … Read more

Categories Strategy

Startup Marketing Basics: The SIMPLEST Guide for Entrepreneurs

June 2, 2022May 13, 2021 by Abhishek Sareen
marketing-basics-for-entrepreneurs-startups

All of what I learned in my MBA in marketing, here it is in a nutshell what every entrepreneur needs to know – the simple guide to startup marketing basics. I have been … Read more

Categories Marketing

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