Abhishek Sareen

Abhishek Sareen is a sales & marketing professional with over 16 years of experience. He started his career as a management consultant and currently works in international business. He has set up businesses like Track & Trail, BrooksBicycles.com and created consumer brands like Montra, Machcity and Roadeo. Prior to this, he has also worked in sports retail as department manager. He’s is a passionate cyclist and participated in several endurance competitive events like MTB Himalaya. His interests are in behavioral psychology, economics and chess. He is a graduate in Computer Science and an MBA in Marketing. He completed his executive education from IIM-A in 2016 focusing on business strategy.

What is Strategy? An Expert Guide to Business Strategy 101

May 30, 2022May 16, 2022 by Abhishek Sareen

Going away from the traditional definitions, Abhishek Sareen lays out a new definition of what strategy means in business, based on his 16+ years of experience in marketing, retail and business management. When … Read more

Crypto Currency for Beginners: Should You Really Invest?

June 2, 2022May 4, 2022 by Abhishek Sareen

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Wondering whether you should really invest in blockchain and crypto? Abhishek Sareen breaks down what crypto currency is, and what its future is. Crypto currency is a new age financial transaction system, which … Read more

Being a Good Leader: 11 Management Lessons for Entrepreneurs

July 8, 2022May 31, 2021 by Abhishek Sareen

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Busting workplace myths, IIM-A alumnus and management professional Abhishek Sareen lays out 11 management lessons for entrepreneurs and being a good leader. You can find thousands of books of and unlimited advice from … Read more

Startup Marketing Basics: The SIMPLEST Guide for Entrepreneurs

June 2, 2022May 13, 2021 by Abhishek Sareen

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All of what I learned in my MBA in marketing, here it is in a nutshell what every entrepreneur needs to know – the simple guide to startup marketing basics. I have been … Read more

How to do Branding for Startups | 6 Steps to Create a Strong Brand

June 2, 2022April 2, 2021 by Abhishek Sareen

What is a brand strategy & why do you need it? Here’s a COMPLETE guide on how to do branding for startups by branding & marketing expert Abhishek Sareen. What is a brand? … Read more

Evolving Indian Consumer Behavior: 2020-2050 Predictions

June 2, 2022March 29, 2021 by Abhishek Sareen

From F&B to real estate to branding, marketing expert Abhishek Sareen discusses his predictions for the future of Indian consumer behavior over the next 5 to 30 years. India is truly a diverse … Read more

If You Dare to Disrupt, Then Dare to Invest

June 2, 2022October 23, 2020 by Abhishek Sareen

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To disrupt the Indian economy, Indian startups need a disruptive investment strategy that can encourage innovation. Here’s how India can build a healthy VC ecosystem. Summary India’s GDP growth has declined to 5% … Read more